Optional first-party analytics records page activity, device/browser details and performance after you accept. IP addresses are encrypted and retained for 7 days; other measurements for 90 days. You can withdraw consent in Privacy choices.
Google Analytics starts only after you accept analytics. Google receives page views, engagement, browser/device details and your connection IP. Analytics cookies last up to 180 days. Search text, URL query strings and referrer paths are excluded. Advertising signals are disabled. You can reject or withdraw in Privacy choices. How Google uses data
